Oh, perhaps this is just stating the obvious for you.
As a technical writer suddenly writing web content, I had no idea.
My brain so efficiently crunches data and spits it out in list format, complete with headings and summarized with concise sentence structure, that I have a hard time writing anything else.
Oh I’m great at brainstorming, researching, organizing notes, drawing up an outline, and writing efficiently. Edit mercilessly, we’re told as technical writers. Make it clear, use simple sentences that convey meaning with active voice, then put them in lists and give them headings. Cut the word count in half. Then cut it in half again. Write short paragraphs, avoid metaphors, jargon, and writing personally and informally.
But this web content thing! Showing my personality in what I write, and writing articles like those found in a magazine I’d curl up with and read while sipping tea in the evening? Wait, don’t I have to GET a personality first.
Online writing resources are no help - again demanding concise sentences and clear, quick writing rather than a conversational tone that invites the reader to crawl into the story with me. Journalism. I have no experience with journalism.
We’re all taught that online writing has to be hard hitting and quick because readers scan, and will not invest time in reading a meandering piece. Once again, I think Amber said it right before I even knew what I was doing, in her ALA article:
Content, on the other hand, fills a real need: it establishes emotional connections between people. The writing has heart and spirit; it has something to say and the wherewithal to stand up and say it. Content is the stuff readers want to read, even if they have to print it to do so. (And readers will print a long piece; just because something is published online doesn’t mean it must be read online). Content is thoughtful, personable, and faithfully written. It hooks the reader and draws him in, encouraging him to click this link or that, to venture further into a website. It delivers what it promises and delights the attentive reader.
More to follow.