Well, I’ve done it – I’ve gone and started learning about online marketing. More books to add to the shelves along with those on CSS, JavaScript, Ajax, PHP, and designing websites, graphics, navigation, information architecture, and effective user experiences. Design, development, and now marketing too.
My new books are
- ProBlogger – rather obvious what the topic is here I’m sure
- Web Design for ROI – as mentioned in the previous post, it discusses optimum web design for enhancing financial returns and competitive advantage
- Building Findable Websites – subtitled “Web Standards, SEO, and Beyond”, this one is written to help readers create more findable website and content to encourage return visits, covering such subjects as standards, accessibility, Ajax, APIs, Flash, and microformats
I’m considering now whether I should start blogging here about online marketing or set up a separate blog on the subject. As this site is my place to discuss usability and the user experience, wonder if it wouldn’t be more useful to separate strategy and marketing concepts out to another weblog. I suppose we shall see.
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